Project Info
Demo Reel Shot List
Selected Work – AKQA & Frog Design
00:00 | IBM Hybrid Cloud
Device Form Design, 3D Animation
Project Context
This work explored the future of hybrid cloud infrastructure across devices and environments.
My Contribution
I contributed to device form exploration and 3D animation, focusing on how physical and digital systems connect visually within IBM’s cloud ecosystem.
What You’re Seeing in the Reel
Highly polished 3D device visuals, transitions between environments, and system-level storytelling through motion.
00:04 | IBM Brand Identity Evolution
Motion Brand Guidelines
Project Context
IBM’s broader brand refresh needed motion guidelines that could unify hundreds of outputs across teams globally.
My Contribution
I designed motion brand guidelines and produced explainer animations that demonstrated how the brand should move across platforms, from marketing films to digital products.
What You’re Seeing in the Reel
Foundational brand motion examples, typography in motion, and systemized transitions used to educate internal teams.
00:28 | IBM OpenScale
Story Development, Storyboarding, Motion Design
Project Context
IBM OpenScale was created to explain and visualize AI transparency, bias detection, and trust at an enterprise level. The challenge was translating abstract, highly technical AI concepts into a clear, human narrative that enterprise audiences could understand and trust.
My Contribution
I led story development and storyboarding, working closely with strategy and design to shape a narrative that balanced clarity with sophistication. I designed and animated the final motion system, focusing on visual metaphors, pacing, and data-driven transitions that made complex AI behavior feel legible and grounded.
What You’re Seeing in the Reel
Abstract data forms resolving into clear systems, layered UI motion, and cinematic transitions that visually explain how AI decisions are evaluated and monitored.
00:33 | IBM Journey to AI
Story Development, Storyboarding, Motion Design
Project Context
This film positioned IBM as a leader guiding enterprises through AI adoption. It needed to feel aspirational while remaining practical, showing AI as a journey rather than a black box.
My Contribution
I helped define the narrative arc, created storyboards, and animated key sequences that connected human decision-making with machine intelligence. The motion language emphasized progression, scale, and transformation.
What You’re Seeing in the Reel
Evolving visual systems, layered timelines, and transitions that communicate momentum and growth across IBM’s AI ecosystem.
00:44 | IBM Watson Branding System
Brand Motion Design
Project Context
Watson’s AI platform required a distinct motion identity that could scale across marketing, product, and experiential touchpoints while remaining flexible and future-proof.
My Contribution
I worked on defining Watson’s motion behavior, translating brand values into movement principles. This included how elements appear, connect, and respond, creating a recognizable motion signature for Watson.
What You’re Seeing in the Reel
Clean, confident motion behaviors that feel intelligent, intentional, and system-driven rather than decorative.
00:47 | IBM Think Conference – Data Fabric Activation
3D Design, UI Interaction Animation
Project Context
For IBM Think, the goal was to demystify Data Fabric technology in a live, experiential environment.
My Contribution
I designed 3D forms and animated on-screen UI interactions that visually “opened” the black box of enterprise data systems for a live audience.
What You’re Seeing in the Reel
3D structural forms, layered UI animations, and responsive interactions designed for large-scale screens and live presentation.
00:50 | IBM Hybrid Cloud
Device Form Design, 3D Animation
Project Context
This work explored the future of hybrid cloud infrastructure across devices and environments.
My Contribution
I contributed to device form exploration and 3D animation, focusing on how physical and digital systems connect visually within IBM’s cloud ecosystem.
What You’re Seeing in the Reel
Highly polished 3D device visuals, transitions between environments, and system-level storytelling through motion.
00:58 | Audi Q3
Web Motion Design & 3D Renders
Project Context
A digital product experience highlighting the Audi Q3 through motion-led storytelling.
My Contribution
I animated web elements, transitions, and 3D vehicle renders to create a premium, fluid browsing experience.
What You’re Seeing in the Reel
High-end automotive motion, smooth transitions, and dimensional product moments.
00:59 | Chery Automotive
HUD Startup Motion Design Exploration
Project Context
An exploration of next-generation automotive HUD startup sequences, focused on clarity, safety, and emotional impact.
My Contribution
I explored motion behaviors for HUD boot-up states, balancing futuristic aesthetics with functional readability.
What You’re Seeing in the Reel
Minimal, high-contrast UI motion designed for in-vehicle contexts.
01:04 | Toyota Concept-i
AI Personality Interaction Motion Design
Project Context
Toyota Concept-i introduced an AI-driven vehicle personality that interacts emotionally with drivers.
My Contribution
I designed motion behaviors that expressed the AI’s personality, responsiveness, and emotional intelligence through UI and environmental motion.
What You’re Seeing in the Reel
Expressive UI motion and subtle timing choices that give the AI a sense of presence and character.
01:09 | ALEKS Educational Software
UI Motion Design
Project Context
ALEKS is an adaptive learning platform where motion needed to support clarity and comprehension without distraction.
My Contribution
I designed UI motion that guided users through educational flows, reinforcing feedback and progress while maintaining focus on content.
What You’re Seeing in the Reel
Purposeful micro-interactions and transitions that support learning outcomes.
01:11 | Burger King
Point of Sale Kiosk Motion Exploration
Project Context
Exploration of motion design for in-store digital ordering systems.
My Contribution
I explored interaction motion that improved usability, speed, and clarity in high-traffic retail environments.
What You’re Seeing in the Reel
Bold UI transitions designed for touch-based, real-world use.
01:16 | Disney MagicBand Turnstile
Light & Interaction Motion Design
Project Context
Part of Disney’s MagicBand ecosystem, redefining theme park entry experiences.
My Contribution
I contributed to light animation concepts that responded to guest interaction, reinforcing delight and clarity at entry points.
What You’re Seeing in the Reel
Responsive light-based motion tied to physical interaction.
01:18 | Pfizer: Art of Medicine
Web Header Animation & Page Motion
Project Context
Part of Pfizer’s site branding redesign, focused on elevating scientific storytelling.
My Contribution
I created web header animations and supporting motion content that balanced credibility with modern, human-centered design.
What You’re Seeing in the Reel
Refined, subtle motion enhancing editorial science content.
01:20 | Infosys Champions Evolve
3D Billboard Design & Animation
Project Context
A large-scale brand activation showcasing innovation and leadership.
My Contribution
I designed and animated 3D billboard visuals that translated brand messaging into bold, architectural motion.
What You’re Seeing in the Reel
Large-format 3D animation designed for impact and visibility.
